2021-2023
YouTube Shorts
The Goal:
To help re-brand YouTube Shorts that launched in 2022. YouTube Shorts represents the shorter and more dynamic side of YouTube. This innovative platform aims to capture the essence of quick and engaging video content, appealing to today's fast-paced audience.
Initial YouTube Shorts “Look”
THE REBRAND
THE REBRAND
My team and I took that typically phone 9x16 phone frame and used as a creative focal point. Shorts encourages users to be unique and break all barriers - and we did just that.
