I provide clear, focused feedback to creative teams regarding work, department, and company improvements. In parallel I mentor junior creatives by providing guidance on design best practices and professional development.

I help teams collaborate across motion and design while building products that enhance the user experience, ensuring that they are both functional and enjoyable to use.

I drive innovation and creativity, through visual communication by setting new industry standards and ensuring work is consistently smart, impactful, and scalable.

I leverage data and research to identify unique brand opportunities, study the effectiveness of campaign performances, and present creative vision and philosophy.